During the Super Bowl, often referred to as the 'American Spring Festival Gala', the allure of artificial intelligence (AI) seems to have failed to captivate the audience. OpenAI, as an advertiser for this grand event, showcased its brand advertisement for the first time, yet it faced a lukewarm response from viewers. The cost of this advertisement exceeded ten million dollars, but the results were disappointing. The Super Bowl is the annual championship game of the National Football League (NFL) and is often considered the 'Spring Festival Gala' for Americans due to its proximity to the Chinese New Year.

In the recent Super Bowl event, the AI search engine Perplexity adopted a unique marketing strategy by increasing its mobile app downloads through a tweet (now known as X), rather than opting for traditional expensive advertising. Perplexity's CEO Aravind Srinivas released a tweet on Friday introducing an exciting contest that encouraged users to download their app and submit at least five questions during the contest.

The annual Super Bowl championship is considered a national holiday by Americans. The 59th Super Bowl in 2024 was held in New Orleans, where the Philadelphia Eagles achieved a stunning victory over the Kansas City Chiefs with a score of 40 to 22, shattering their opponent's dream of a three-peat. The Super Bowl is not only the annual championship game of the National Football League (NFL), but it is also a cultural event that draws the attention of billions. Since 2004, the Super Bowl has been held on the first Sunday of February every year. Americans gather to enjoy pizza, beer, and fried chicken while watching together.

Coca-Cola's sports drink brand BodyArmor features AI-generated images in its Super Bowl advertisement titled 'Field of Fake', emphasizing the product's lack of additives through cultural commentary comparing real footage with AI-generated content. The ad will air in 20 U.S. markets and Canada.